What do you think of it? develop strategies to ease the change and enhance learning among team members. How to shape your stakeholders WebNike uses its public relations function for building rapport with customers, employees, What is the relationship between corporations and stakeholders? They would have to maintain a happy working relationship with employees in order for Tescos task to be done efficiently and effectively because if managers have bad relationships this could cause a decline in Tescos productivity because the employees may be unsatisfied with managers and may affect the performance of employees. This step in creating an effective stakeholder communication plan is arguably the most important. Stakeholder Analysis and Management Nikes Communication Strategy - Case Study Example - Studentshare WebGood communication keeps crucial stakeholders on board. How Does Nike Communicate With Their Stakeholders Nike also holds regular investor briefings and holds annual meetings for stakeholders to provide an overview of the companys performance and plans for the future.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[468,60],'sneakersopedia_com-medrectangle-3','ezslot_12',104,'0','0'])};__ez_fad_position('div-gpt-ad-sneakersopedia_com-medrectangle-3-0'); One of the key ways that Nike communicates with its stakeholders is through its tone of voice. Assessment The 30 relationships can be subdivided into four broad categories: classic market relationships, special market relationships, mega relationships and nano relationships. Nike is a huge company with millions of moving pieces and theyre paving the way in this regard. 3.3 Electronic Relationships (R12) The companys brand communicates a number of things to the market, including a focus on performance and quality, as well as a commitment to innovation. Though were unable to respond directly, your feedback helps us improve this experience for everyone. Course Hero is not sponsored or endorsed by any college or university. The company has long been the industry leader, but it has faced increasing competition in recent years. According to Godson (2011), relationship marketing is a marketing approach that is based on networks, interactions and relationships. The competitors aims would be to drive Tescos customers away from them and take them for themselves to help contribute to maximise their profits. The companys website is a key source of information for stakeholders, and Nike also uses social media platforms such as Twitter and Instagram to share updates and announcements. Everything from using a smartphone camera to get people the perfect-sized shoe to timing the next shoe delivery for growing children of busy parents Nike is leveraging customer data on all fronts.