The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. The second reason is parallel pathing. Its worked for them for 10, 15 years. Are you open to video? The oldest one, Pierce, is 17. Maybe one day you will, but not today. Yes, we do that all the time. Its a great point and question. Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. Its not that being inside Discovery was bad, it was just different. That's it. The Ron Burgundy Podcast. We need certain things to calm down and other things to end. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. Up or down on NFTs? Its not like a low-engagement medium. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. A nice surprise: in each episode of SmartLess, one of the hosts reveals his mystery guest to the other two. Theyre all like, Oh, thank God he said that. I dont pretend to know whats in their heads. Even Decoder is bad at marketing; this is as much marketing as weve ever done. We are a mass-reach medium. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. iHeartMedia came along and offered us two or three things specifically. WARNING: This episode was haunted by a ghost. Anderson .Paak agrees to do the podcast. Overall, it was a fun first show that was a little light thematically but should improve with different guests and crazy circumstances allowing Will Ferrell to play around in the style that made him famous." You should start one. The Ron Burgundy Podcast is a hilarious and entertaining show hosted by the iconic Ron Burgundy, star of Anchorman and Anchorman 2. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. This year, were all talking about YouTube and video podcasts. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. The other day, we were talking with Angela Yee, who was a former co-host of The Breakfast Club and has started a new radio show on iHeart called Way Up. Hes going to leave now. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . Inside iHeartMedia, its an audio company. You are describing a mature company. He was like, I believe in this medium. It thrives when it is a widely distributed medium. Then if they want to, we launch their podcast with iHeart Podcast Network. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. I know that sounds crazy. The way to do that was to create two segments in our company. You came to it through an acquisition. The short answer is, no, were growing. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. Copyright 2023 Apple Inc. All rights reserved. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. Eighty million Americans a week listen to podcasts. Its not a huge focus for us. We all get it by now, painfully. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Number two was this massive marketing machine. I think we can do all the innovating with different kinds of marketers from bigger brands, bigger budgets, and maybe long-term, multi-year campaigns. We wanted access to that to shout really loudly about the stuff we were doing. There are iHeartRadio streaming channels that show up on your electronic programming guide on Roku. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . We all did it. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. So far, that is all we know, which is a shame. No, for real. We have a few minutes left. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Its incredibly collaborative. Coming February 7th, The Ron Burgundy Podcast takes a long hard look at the issues that matter. We dont care. Ill go from the more obvious down to the less obvious. Movies. It makes sense to me. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Yeah. I think they know the effect, long-term, that you have when you stop marketing. Oh, its right here. One hundred and twenty million a month? He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. Theyre just audio podcasts and thats awesome. Thats probably how I think about it. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. How do you make sure they sustain? The longer answer is, were in an odd economy. Last year when we were all in this room, we could not stop talking about Spotify. I dont think theres a creator on the planet who is interested in literally decimating their audience size, even for the sake of a big check. You mentioned that you had experimented with subscriptions. Our partnership with him is to monetize his shows better than he thinks he could himself, but to also co-produce a whole new slate of shows. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. All I say to them is, This is no longer an experimental bucket of marketing. It made it the medium that the internet promised creators it would give them but hadnt yet. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. See omnystudio.com/listener for privacy information. Were starting to use words like cohorts instead of one-to-one targeting. Its confusing and its less effective. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. Its an audio medium. I look at the companies that have the targeting capabilities. They could have published them on YouTube. Subscribehere! There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. We also have an original content series we make with IBM called Smart Talks with IBM. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . I fell in love with this medium 10 years ago. We're not thrilled about it, but the show will launch on the iHeartPodcast Network in early 2019 featuring Burgundy himself. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. Discovery bought our company because they were about to go public, and they wanted to have a really strong digital strategy. Do you offer rev shares to your creators? I think its really cool. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. Crypto company Gemini is having some trouble with fraud. This one was definitely very real. Thats an insanely large but insanely accurate number. Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . Ive listened to you in the past. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. Oddly, no. Are they yours if theyre subscribed in Spotify? When you say direct response in the context of performance marketing, these are the words the ad agency invented to describe very simple concepts. Weve won in that sense in podcasting. Conal Byrne is the CEO of iHeart Digital. I didnt think I would have or need a robust business affairs department two years ago. Ron Burgundy! iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. So he had a similar trajectory, and hes a wonderful guy. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. I have a card here that says NFTs on it. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. If you love digital audio and you want real reach, there is no way to get real reach in digital audio. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. Are you feeling the pinch of the ad downturn? Yes. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. I cant find the reason in podcasting. Thats a super good question. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. The BD team is livid. Conal and iHeart Digital earned that success by doing some unconventional things. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. Most of people acting strangely, politicking at work, or behaving badly is born out of insecurity. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. A podcast from The Verge about big ideas and other problems. I want to start at the beginning. What is your framework for making decisions? Usually, yeah. The marketing team is like, What are you doing?, Yeah. Abs are sure to get a workout from the contagious humor. I hate to answer it so vaguely. Find ratings and reviews for the newest movie and TV shows. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis episode was Engineered, Mixed and Edited by Ron and Carolina are joined by special guests, a random man and woman who happen to be in the elevator when they get stuck at the start of the recording. It can be a true crime limited series of eight to 10 episodes that are 30 minutes long, or it can be a stuff to blow your mind episode with just two guys talking for three hours. YouTube is a good example of this. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Or, the negative reason, theyre covering up bad work. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Radio and podcasting have very different constraints. Barlow is a writer and producer on the show as well as. Is that part of your business affairs team, just selling the IP out? We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. These are marketers who are usually really good at this stuff like really good. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. Which one of your children is the business affairs group? Theyll do it for usually one of two reasons. New episodes come out every Monday for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers That got its own set of executive producers out of LA who shepherd the NextUp program. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. Whats the structure below you to make all this work? See omnystudio.com/listener for privacy information. Heres a funny anecdote. I think we moved off it too fast and I think its a robust business we should still focus on. It has been a player in the audio space across multiple kinds of distribution for a long time. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." Broadcast radio is a mass-reach medium still today. You should subscribe to it. Yes, its about my competitors, I get it. As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. That was my next question there. Some of that newer distribution has proven out, like podcasting; some of it is Roblox. The Ron Burgundy Podcast From iHeartRadio Returns For Season 2 With An Interview With Kamala Harris Joshua Dudley Contributor I write about podcasts Aug 8, 2019,02:16pm EDT This article. Okay, I guess we have some calls to make at the end of the day to the long tail. It is usually one continuum or even the same slate. Ill answer it this way. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. Theyre killing it right now. You start to reverse-engineer all the content you make because that works best on such-and-such platform. So if you could just bring back the old format that would be great. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. Burgundy Rubber Tree (Ficus elastica) Plants with dramatic foliage have continued to evolve as an ongoing houseplant trend, and that won't change for 2023. We used Jun Group. Yeah. In my opinion, I dont think we would be where we are as an industry otherwise. Its called Hot Pod, written by our very own Ariel Shapiro. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Pro Ron and Carolina take part in a mind expanding interview and meditation session with guru Deepak Chopra. I only say this to you because thats how we do that sale. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. By the way, if you love digital audio, and we all do. Then, up and coming Tim Heidecker joins him. People trust podcast content more than they trust what they see on social media by like 60 percent more. Thats driven most of our growth in podcasting over the last two, three, four years at the company. Is it just Bob Pittman being like, Chaos reigns. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. The truth is, audio all-up is a third of all the media we consume. Thanks to all of you for coming to the HotPod Summit. The problem it was solving, the price point was undeniable, it made perfect sense to me. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. We also have a digital marketing team, I forgot that in the org chart. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. Aren't. Real. Are you on the side of having a wide distribution and using that to convert against whatever your other business is? Do you think that youre moving the high-margin dollars into the longer tail? Make more shows, make more great content, and level up the stuff that youre doing.. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. Will Ferrell stars as his infamous Anchorman character "Ron Burgundy" in his very own comedic podcast. This may be cheesy, but they seem to be genuinely in love with the medium, like we all are.
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